Top 5 Advantages of Starting Your Business Online

Starting a business is risky. It’s the reason why everyone doesn’t have one. It can require thousands of dollars of investment just to get off the ground. 9 out of 10 of all new businesses fail in the first year. Before any profit is made, things like product inventory, incorporation, advertising, employees, accounting, insurance, licenses, commercial space etc. have to be paid for.

Enter the internet..

The digital world has taken away a lot of the risk of starting the business of your dreams. There are still start-up expenses involved in the beginning but they are not nearly as high as starting a brick and mortar business. License and incorporation fees are going to have to be paid online or offline but most of the other expenses can be avoided in the early stages by starting with your online presence.

If it can be sold in a store it can be bought online and shipped to the customer’s home. At the very least it will add an additional revenue stream for the business. There are plenty of advantages to starting a business online but here are my top five.

1. There is no immediate need for full-time in-house employees.

What makes online business so powerful is its scalability; meaning you do a little bit of work for a greater result. With automation tools you can have a lot of your tedious data entry tasks done without you even thinking about it. With PayPal you can accept payments online through your website without you even knowing a credit card was entered.

If you are selling digital products that are to be downloaded then there is no need for pre-ordered inventory or commercial space, thus eliminating the cost of rent.

For when you actually need the assistance of a real human, sites like oDesk.com and Elance.com make it possible for you to outsource work to people on a for hire, monthly or even a full-time basis.

Things like insurance and security are needed for online as well as online but securing intellectual property stored online in the cloud is a lot less expensive than doing the same for merchandise in a store that is susceptible to theft or fire

2. You have the freedom to travel.

There is no need for a physical location in most cases so there is no need to stay in one place. If you need to pack up and move your company to another state where there is more opportunity, it can be as simple as packing up your laptop and accessories and leaving. With a physical ‘brick and mortar’ business, it would be a little more difficult to relocate. You will most likely be constrained to whatever lease agreement you may have in place.

As you know, business and tax laws vary from state to state. Having your operation online gives you the freedom to choose where you want your business to be incorporated. You would have to have some sort of address established in the state but it doesn’t have to an actual store. There are a few states who’s laws work best for the traveling internet entrepreneur. *I am not an accountant or a business lawyer so please consult one before getting started.*

3. The whole world has access to what you’ve got to offer.

You aren’t limited to your immediate geographical area anymore. You aren’t limited to ANY geographical area for that matter. Offering your products and services online opens your business offering up to the edges of the world. The internet doesn’t sleep and there are billions of people online looking for solutions to their problems, while YOU are sleeping.

4. You are at the fingertips of a growing online market.

The internet definitely isn’t going anywhere anytime soon as more and more people are gaining access to an internet connection or a smart phone every second. E-commerce is following the same trend as more and more people are becoming comfortable making purchases online and from their mobile devices. From a consumer’s standpoint, making purchases from the comfort of your own home can save you a lot of time, and for certain products, shame or embarrassment.

5. You can inexpensively test your market.

Not every brilliant idea translates into a consumable product or service. And as you know, the failure rate of new businesses is very high. Another advantage of starting a business online is the ability to gauge interest without actually having the product readily available for sale. One example of this that I’ve seen a lot is a preview or ‘beta’ page with a prototype of a product where people can sign up to ‘be the first to know’ when the product is made available. This can be done with a food product, a clothing line, an app, pretty much anything. It’s a great way to gauge interest before you go all in with a final product.

You don’t need $10,000 to start a business anymore..

There are hundreds of ways to make money online and frankly, who can afford NOT to open up shop to the billions of people on the internet. There are still a lot of traditional brick and mortar businesses that are not providing their products and services online, constraining themselves by business hours and management of on premise staff.

All you need is a website, a product or service and consistent potential-buyer traffic to that website. No permits, no city council meetings, no weather constraints and depending on where you live, no off duty police officer.

Recommended reads: ‘The Four Hour Work Week’ & ‘The $100 Startup’

Starting a Business After 50? It’s More Common Than You’d Think!

Starting a business after 50 is becoming more common because, as we live longer, the ages between 50 and 80 is a time for discovering our inner passion and perusing our dreams on our own terms. Senior entrepreneurs are empowered by greater life experiences and better confidence and more perseverance.

In fact, a study at Babson College & Baruch College found that Americans 55 and older started 18.9% of all businesses created in 2008. When you compare with this the 10% created in 2001, that’s nearly twice the percentage in a seven year span! We baby boomers make up a huge percentage of the population which is part of the reason why. However, I believe we also have the patience and perseverance that it takes to start a new business.

The kids today tend to have very little patience; and it’s patience and perseverance, indeed, that give you the makeup to start a successful business after 50 – or at any age!

Here are a few examples of people who have been successful at starting a business after 50…

Throughout his life, Mahatma Gandhi demonstrated how to fight for a cause in a nonviolent way. One of the most important acts in his quest for Indian independence occurred in 1930, when Gandhi was 61.

Kroc, the guy responsible for all the McDonald’s in the world, began his venture at the ripe age of 52, despite battles with diabetes and arthritis. Seven years later, he convinced the brothers to sell out their shares, and he became the owner of a franchise that would sell more than a billion hamburgers by 1963. Kroc continued to be involved in McDonald’s operations until his death in 1984.

Grandma Moses never had any formal art training — indeed, she’d had very little formal education at all — but she painted every day, turning out more than a thousand paintings in 25 years. She had no experience or education in paining, and didn’t being painting until the age of 76.

One of the oldest success stories is The owner of Kentucky Fried Chicken, Harlan David Sanders, well known as Colonel Sanders. He was 65 years old when he started Kentucky Fried Chicken. KFC was a brand new business idea for him. In his youth, Sanders worked many different jobs from farming to steamboat pilot, to insurance salesman.

When he turned 40 years old, he started a service station and sold chicken dinners to his patrons. Over a number of years he developing the way he pressure fried the chicken, yet he didn’t decide to actually start his own business until he received his first puny social security check for under $100.

And what about his patience and perseverance? Get this: Old man Colonel Sanders solicited over a thousand restaurant owners to try his chicken recipe in an effort to start his business. And, after persevering 1009 rejections, he finally received his first “yes” and his chicken business had been launched!

This is the kind of perseverance it takes to start a business that soars to success.
Some people think that it’s even harder in today’s economy to start their own business. However, contrary to popular belief, a tough economy makes it easier. In fact, there were more successful businesses launched in the great depression than ever before.

6 Reasons Why It Makes Sense To Start A Business Online

The internet has made it possible for people from all walks of life to start a business. Regular people can succeed online just as well as the big worldwide business that dominate the offline world. Here are 6 reasons why you can start a business online and be successful.

1. Anyone Can Do It.

When starting your own small business online, it does not matter about your age, your background or where you live. You can benefit from, or leverage off, other people’s knowledge, time, ability and experience. As long as you have access to a computer and the internet you are ready to go.

2. Low Set Up Costs.

The required funding to start a business online is considerably less than a conventional bricks and mortar business. You will need to purchase a domain name and some hosting for your website but you will not have the high costs of renting a physical building to operate from or the costs of inventory or staff.

3. You Can Reach A Huge Audience.

A conventional bricks and mortar business requires somewhere that potential customers within their regional area can easily get to. However, with the power of the internet, you can market your online business to customers from around the world to buy your products and services online.

4. You Can Operate 24 / 7.

A physical business can only function for the period of time that are able to keep the doors to your premises open. It’s not possible for one person to do this all day and all night. However a website is online continuously, and with automated systems you can sell products even while you are asleep.

5. You Can Expand Into New Markets More Easily

As your business becomes more established, you can start to diversify and sell products and services that will appeal to your target audience. This is much easier for an online business because you can source these other products and sell them as an affiliate without having to stock or deliver them yourself.

6. You Can Start It In Your Spare Time

Starting your own business is a big step for any new entrepreneur, especially if you already have day-to-day living costs, like a mortgage or other domestic bills, that all have to be paid. When you start a business online, you can do it in your spare time whilst still working at your normal day job. Then, as your online business grows and becomes more profitable you can start to work on it full time.